Branding and Marketing Training at Jantekel Dairy Union

The objective of the training was to create awareness among the board and management members about branding and basic marketing steps.

The participants came together in one location, where they were welcomed by Agriterra business advisor Habtamu Awoke, who facilitated the training. He was joined virtually by Dutch expert Wim van der Poel, who has rich practical marketing knowledge and skills.

It has been a productive training, which was ended with the establishment of an action plan for the Union, which includes, among others, the hiring of an intern who will assist the Union in developing a full-fledged marketing and branding strategy, and who will assist the Union management in the promotion of the Union’s dairy products and sales activity.