By using the Farmers Advocacy Consultation Tool (FACT) Agriterra introduces a structure that is designed to ensure effective lobbying. FACT is essentially a way for farmers’ organisations and their constituencies to relate to each other. It ensures that any policy proposal that the organisation prepares takes root in the reality, needs and concerns of members. While the success of any proposal is never guaranteed, the FACT approach certainly increases the possibility of success. The best way to learn this tool and how to apply it, is by executing the FACT tool with an experienced advisor on-the-ground via Agriterra.